Winemaker Interview

by Justine Puaud

Friday, March 31, 2023

The next generation at Maison Joseph Drouhin

1 - The history behind Maison Joseph Drouhin is fascinating. Can you give us a quick overview of Maison Joseph Drouhin?

Maison Joseph Drouhin is intimately connected to Beaune and Burgundy. It is here that the family business was established in 1880 by Joseph Drouhin, my great great grandfather, and where its wonderful history has been written especially through the 14 Grands Crus the estate produces. Today it is still held by the 4th (and 5th) generation of the family: my mother Véronique, and her three brothers Frederic, Laurent and Philippe.

My mother joined in September 1986 and quickly went to Oregon for harvest and did vinification at three different pioneer wineries there. In 1987 they bought land in Oregon that became Domaine Drouhin Oregon, and since then she is between Oregon and Burgundy and has made 37 vintages in each growing region.

Today we own 100 hectares (250 acres) in Oregon and 93 hectares (230 acres) in all of Burgundy, acquired gradually over the years. Two thirds of our vineyards are in Premier and Grand Cru sites, and some are among the most famous in Burgundy, such as Clos des Mouches, Musigny, Amoureuses, Griotte-Chambertin, Corton-Charlemagne….

Robert, my grandfather, was one of the first in Burgundy to introduce "culture raisonnée" (doing away with pesticides and other chemicals) and my uncle, Phillipe, moved to organic and biodynamic viticulture in the late 80’s, making Joseph Drouhin today one of the largest Burgundian estates entirely organically farmed, something we are very proud of!

2 - "Passing the baton" - Was it easy for your grandfather to pass the baton to your mom and your uncles? Did everyone find his or her right place at the beginning?

It has not been easy and it took some time and adjustments for each of them to find their own place but it finally happened naturally. Today they all occupy key and complementary positions. Philippe is passionate about viticulture, my mother about winemaking, Laurent and Frédéric on the business side.

3 - What about you? Have you always wanted to be a winemaker? What were your motivations - to work in the winery, work in the vineyards … did it take a few years to realize you wanted to be a winemaker?

Laurène Drouhin: Whenever I was asked in my early twenties if I would be seduced by winemaking one day, I always answered “well I love wine but only to drink and share it”. During my business studies I travelled, met a lot of people from all around the world, worked for Champagne houses where I got the chance to spend time with the winemaking teams and, finally growing up, roots were catching up.

I became more and more sensitive to what Drouhin means to me today: heritage, family, winemaking and sustainability. And this is how I ended up going back to school in 2018 to study viticulture and oenology in Beaune and finally joined the family estate in 2020 which definitely makes sense.

4 - Une affaire mère-fille - Véronique is simply wonderful! How is it to work with your mother? Did she help you realize you wanted to be a winemaker?

LD: She is wonderful! She never pushed me or my two siblings to be winemakers. Both my parents gave the three of us a sensibility to wine and respect for nature. I remember being really happy during harvest when after school we were going to the winery to taste the grapes and the juice. Maybe this is where it all started! Or possibly during her pregnancy as it was harvest time and she might have had a few sips…

I would say like mother, like daughter... and like great wine, always better together! We share a passion for winemaking and a deep respect for the land and the grapes that make it all possible.

5 - Can you tell us a little bit about your winery in Oregon? What is the cuvée Laurène?

LD: The history of Joseph Drouhin is not only rooted in the Côte-d'Or. It has also been written in Oregon in the USA since July 1987, when my grandfather decided to buy land in the hills of Dundee in the Willamette Valley. It was a bold idea but also part of a great pioneering tradition that has always been in the family DNA. This is how Domaine Drouhin Oregon was born, complete with the motto: “French Soul, Oregon Soil”. Our story in Oregon is also the story of a family partnership. Right from the estate’s first vintage in 1988, my grandfather asked my mother Véronique to be the winemaker and my uncle Philippe to plant and cultivate the vines.

So in 1988 they produced the first cuvée of Pinot Noir Dundee Hills. This was a crazy gamble, when they had neither vines nor winery in this lesser known winegrowing area. Today, it is the emblematic cuvée of the domaine, combining balance, elegance, and sophistication. As the first family from Burgundy to venture into Oregon, we have helped change the image and economy of an entire region.

Cuvée Laurène and its 30 vintages are something I am really proud of! I enjoy them more than I have made them... but I am really honored of having my name on this cuvée that is produced entirely from Pinot Noir grown on the family’s estate in the Dundee Hills. The fruit is handpicked into small totes, destemmed, fermented with indigenous yeasts, and then placed into French oak barrels. Once the vintage is safely in the cellar, my mother and I begin the process of selecting barrels which have an extra complexity, length, and depth — barrels which will work together as Laurène. Cuvée Laurène is not only good but it also ages very well since first vintage 1992 that is still stunning!

6 - Does climate change make it more difficult to work in the vineyards now compared to the generations before? What is your opinion about this?

LD: I would say global warming, that is a consequence of climate change, has had a positive impact on the quality of the crops in Burgundy for a few vintages. When we look at my grandfather’s time or early vintages of the 4th generation, maturity was sometimes complicated to reach.

However, we do face a huge immediate challenge with climate change. We have milder winters, dry and hot summers, harvests start earlier and earlier…we really need to adapt to the world’s changing climate, especially while working with nature.

But even more importantly we have to act now to prevent or at least slow this climate change. I am very concerned about this so we’ve just started to measure our carbon footprint to know what we should do to reduce our emissions. I am also very hopeful as we joined a group of French companies willing to be a regenerative business in the future: a company that gives back more to our planet and society than it takes.

7- Did you make some changes in the vineyard and cellar work? Any new projects you would like to talk about?

LD: Well at this point I am still in the learning part, especially because we produce around 110 appellations in Burgundy, which takes almost a life to know about... And I have to say previous generations and our teams have done and still do remarkable work. Thanks to my previous experiences, I am able to bring a little bit more structure to our processes so we can focus even more on the quality of our wines.

I have worked with our Technical Director Jérôme Faure-Brac, on following very closely our growers’ partners to guarantee the maturity we are looking for to have excellent and healthy crops.

As I mentioned before, climate change is a huge 360° challenge so the project is to bring Drouhin towards more sustainability in every step of our process: viticulture, oenology and distribution. 

8 - Are your cousins and siblings thinking about joining Maison Drouhin?

LD: I am the eldest of the 5th generation so it is still too early to know about others joining. They are all having their own experiences for now but we definitely all share an interest in wine on different levels, vineyard or winemaking or business, so hopefully some will join soon!

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Merci Laurène!!!